Rally for Rivers- Save India’s Lifeline


Rivers are an important source of water. But India’s rivers are depleting at a fast rate. In order to save our rivers, Kokuyo Camlin has joined hands with Isha Foundation’s ‘Rally for Rivers’ Tree Plantation Drive – from Kanyakumari till the Himalayas. The project is brainchild of the spiritual guru
Sadhguru who is the founder of Isha Foundation.

Kokuyo Camlin Ltd’s mission has always been to make learning fun for school children, apart from making superior quality products. We have encouraged children to become aware and participate in the activities which have an impact on national issues. One of the biggest issues we as a country are facing currently is the negative impact on the environment due to commercial activities. Kokuyo Camlin has been promoting the use of mechanical pencils, which not only help children to write in a better handwriting but also saves trees.

A creative essay writing contest based on the theme ‘Rally for Rivers’ was conducted for the school children from 5th till 7th Standard, wherein children have to use Camlin Mechanical pencil to write essays. This was a combined initiative of Kokuyo Camlin and ISHA Foundation, in order to get the young minds thinking and to find the answers, just to be a part of possibilities for our country.

Jointly Kokuyo Camlin and Isha Foundation volunteers conducted Essay Writing Contest in schools, pan India with an outreach of more than 1000 schools in the span of one and a half month (August & September) period before the rally started from Coimbatore.

An Assembly Outreach event was held where a special assembly was organized in many prominent schools for the students and the school faculty. The participants were addressed by us about the “Rally for Rivers” campaign and students were made to take a pledge by saying “We, the students of “school’s name”, will Rally for Rivers!”

Sadhguru has a message for us. He says, “Everyone who consumes water has a stake in this campaign. One simple thing we can do is pledge to save our rivers by giving a missed call to 80009 80009. Each missed call will count towards a public movement that will urge the government for a positive River Policy.”

The Rally started on 3rd September 2017 and will get completed on October 2nd at Delhi, covering 16 States, 26 major Towns with the Prime Minister and 16 State Chief Ministers participating in this landmark event.

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