Camlin @ Serendipity Art Festival, Goa


Camlin is proud to have partnered with the first edition of the Serendipity Art Festival, which was held in Goa from 16th to 23rd December 2016. Camlin had supported two important initiatives with children in SAF, the Post Goa Project and Children’s Corner Project.

Serendipity Art Festival, the country’s first multi-disciplinary art festival has been designed to showcase curated contents in 8 different creative disciplines ranging from classical and contemporary music and dance to circus on one hand and paintings and photography to culinary art on the other.

Spread over 8 different venues along the banks of river Mandovi, the festival was an unparalleled feast for the locals and the global tourists. Some of the venues like the 15th century Aadilshah Palace were so apt for the festival that more than the venue, they became a character in it.

The Post Goa Project was one of the most ambitious and widespread programs of SAF. As many as 20 schools of Goa were selected to be a part of this project. Each school had selected 50 of its most creative students for this project. Curated by the ace contemporary artist, Mr. Riyas Komu, this project aimed at capturing children’s impression about Goa. It was designed in postcard format to capture the nostalgia associated with picture postcards and also to get the works executed in miniature format.

The project was kick-started with a meeting between the art teachers of the participating schools and the curator, who briefed them about the project and his expectations. Since we had sponsored art material for the project, the participating teachers were also briefed by Camlin representatives on the material and how to extract the best from them. It was during this meeting that we announced one best artist prize in each school and one prize for the best performing school on the request of the curator.

About 7000+ students participated in the project and almost all of them were showcased in the Old GMS / Inox complex in an interesting manner. A handpicked 50 cards out of it were selected by the curator for printing and offering them at the festival store.

Kokuyo Camlin was also present at the Serendipity Art Festival with its unique Children’s Corner. A large exciting enclosure was created for us at the old GMC/Inox complex where apart from a display of the Kokuyo Camlin product range, there also had a hands-on section where the children and even those who are kids at heart could enjoy various new and exciting colouring mediums.

Apart from all the new and interesting products there were also resource persons to help the interested crowd to explore the possibilities of the medium. Not only that, they could take their creation home and if they found the product really exciting, they could also purchase the same at the discounted prices.

It was very exciting to participate in the Serendipity Art Festival as it was for the first time in India that such a festival was conceptualised and presented. The Serendipity Art Festival was organised by the Serendipity Foundation, raised by Mr. S. K. Munjal of Hero Moto Corp. in association with the Government of Goa.

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