On the 26th of May, 2016, at a day-long art camp held at the new Kurla campus of Rachana Sansad Academy of Fine Arts and Crafts, Camlin invited over 60 prominent artists from Mumbai to unleash their creativity for a social initiative titled ‘Camlin Draws for Drought’. The proceeds raised from the sale of the paintings and drawings created during this unique initiative will be donated to the drought affected areas across the Vidarbha region of Maharashtra.
Prominent artists who participated in this event included Vasudeo Kamath, Anant Bowlekar, MadhavImartey, Prakash Bal Joshi, Nana Saheb Yeole, Aniket Khupse, Arvind Hate, Shrikant Jadhav, Sadashiv Kulkarni, Vipta Kapadia, Achyut Palav, John Doughlas and Shirish Mitbaokar among others (60 artists in all).
The dry spell the state has been facing has affected various different areas including Marathwada and Vidharbha. Keeping this in mind, Camlin came up with the ‘Draws for Drought’ initiative to help bring a little relief to the affected area. The objective is to raise money for the drought-affected areas by auctioning the works of our artists; the proceeds of which will then be given to the ‘Vandana Foundation’, an NGO working in the Vidarbha region to make the drought affected people, especially widows, self-reliant. The professional artists who participated in this event created masterpieces using only dry mediums such as pastels, pencils, charcoal and graphite, as well as conventional mediums like Water and Acrylic colours. thereby reiterating the need to conserve water.
Our Vice Chairman and Executive Director- Mr. Shriram Dandekar had this to say, “As an eco-sensitive and responsible corporate, Kokuyo Camlin has always been involved in various social initiatives which have been successful in achieving their objectives. We are glad to tie-up with the Vandana Foundation and do our bit to address the prevailing drought situation. With successful events such as project Ganga, Art for the cause of ‘Swachh Bharat’, and also teaming up with the Indian Army’s ETF for large scale plantation of trees, we are optimistic of this being a success too.”
Shri A N Roy, Chairman of Vandana Foundation, former Mumbai Police Commissioner and former DGP, Maharashtra said, “We are delighted to be associated with Kokuyo Camlin for the cause of Maharashtra farmers. We are confident that this event will raise awareness and empathy for the farmers of Maharashtra for whom the Vandana Foundation has been created.The Vanda Foundation will invest the funds generated for the welfare of the farmers and their families.”
Speaking to the artists, the CMO, Mr. Saumitra Prasad, thanked them for having agreed to donate their creative output for the cause. He expressed his satisfaction over the encouraging response of the art fraternity to this initiative at such short notice. The participating artists were very happy to be a part of this noble cause. They thanked the organisers and also expressed their desire to be a part of such endeavours in the future.
It is very heartening that even those who couldn’t be present contacted Kokuyo Camlin and offered their paintings up for the cause.