All India Camel Colour Contest (AICCC)
20 years ago, art was not thought to be an important subject for balanced perception and aesthetic growth of a child in school curriculums. Art was taught differently in every part of the country and not given enough importance as a subject. Some platform was required to lay down some basics and explain the importance of art as a learning tool.
Social Objectives :
- To encourage school-going children to draw and paint and to acquire a liking for playing with colours.
- To give an impetus to art for the all-round cultural development of children and to help develop motor skills and hand-eye co-ordination.
- To give art teachers the opportunity to exchange ideas with their counterparts.
- To educate parents about the importance of art in a child's life for a richer personality.
- To popularise child art.
Today AICCC has become household name among children and parents. Which is why we featured in the Limca Book of World Records (1999) for the maximum number of entries in a drawing contest.